To Be Honest

Brand Identity, Illustration, Web Design

To Be Honest is an informative website where consumers can get a better understanding of what it means for makeup and skincare products to be considered as “clean.” Along with informing the public about clean beauty, To Be Honest also has its own certification seal. To make shopping easier for consumers that are cognizant about what is in the products they use, all they have to do is look for the TBH certified clean symbol on product packaging. If our symbol is present then you can be sure that it is free from any harmful ingredients, animal cruelty free and environmentally friendly.